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#3 Apple Mac 1984 vs Droid Bionic 2011

So Today I want to talk about the famous 1984 Apple Mac ad and how the 2011 Droid Bionic Ad are so eerily similar. Both ads show products that are “ground breaking.” They are both about technology and both showcase a women in a position of power. These ads are so similar that there is no way that they are not related. The idea for the Droid commercial must have come from the Apple ad.

Here are the videos

Apple 1984

Droid 2011

So the question that comes up in my mind is whether or not this is an effective ad. And did the Droid ad have as much of an impact as the 1984 Ad. In my opinion, I don’t think that these are very effective ads. Without showing the newest product or having a significant Brand Identity, the consumer has no idea what to expect after seeing these ads. Because of Droids recent addition to the cell phone market, it had created almost no buzz. The only thing people thought about the commercial was that it was a trailer for a movie.

On the other hand, I think the 1984 Ad was successful because of the recent release of George Orwell’s 1984. This related the product to a recognizable brand and therefore cemented it in the consumer’s mind and allowed it to be something that was special.

Products need be aligned with something recognizable to create interest. Sci-Fi type scenes are so widely varied that they just blend back in the noise of life.


About btrner

Brandon Turner is an aspiring Mad Man, raised in the Pacific Northwest. He loves all things branding, social, design, advertising, and life. In his spare time, he likes to do "manly things" like play sports, go fishing and grow a beard. Apart of the "millennial" generation, but he absolutely hates the descriptors that normally go with that.

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