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#15 “Are you from HERE?”

Under Armour’s new campaign asks consumers “Are you from HERE?” It features prominent NBA players and shows where they grew up. It also shows how they have overcome adversity to get where they are today. I really like this campaign. It sells not a product, but a brand.

Here are some of the videos from the campaign


About btrner

Brandon Turner is an aspiring Mad Man, raised in the Pacific Northwest. He loves all things branding, social, design, advertising, and life. In his spare time, he likes to do "manly things" like play sports, go fishing and grow a beard. Apart of the "millennial" generation, but he absolutely hates the descriptors that normally go with that.

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