Wow, look at how much Beats by Dr. Dre has blown up. Founded in 2008 by rap artist Dr. Dre, these head phones are seen all over. I feel like I can’t walk anywhere without seeing them. That’s amazing because of how expensive they are. The over the ear headphones start at $200.
It’s crazy how this brand exploded. It’s because of Dr. Dre’s name.
When brands cooperate on a product, one of them can become overshadowed. Beats has accompanied with HP computers and that is a good partnership. Both brands are prominent enough that they don’t over power each other.
Check out this video
Beats Audio totally overpowers HTC. When I first saw this commercial, all I could think about was the Beats in ear headphones. I didn’t even realize it was a commercial for a new phone. In these circumstances, the partnership is completely dominated by one brand and the other is ignored. It’s dangerous for a brand to be in these partnerships. It just nullifies all the work done to create your brand.