#22 The University of Oregon as a brand

In the fall of 2009, I started my college career at the University of Oregon. I was excited, scared and ready to take on everything that was going to happen. I chose Oregon because I saw how awesome a university it was. But one thing made me highly dissapointed in the university.

This.

I absolutely hate this ad. It seems so unprofessional, so lame. How do you inspire students to come to the university with this? I mean, it is somewhat inspiring, and has a great thought behind it. But it just wasn’t hip enough. It just didn’t fit the university.

Luckily, after a great football season, and the introduction of WTD or Win The Day. Oregon’s brand came together in this.

This is perfect. This inspires me. This is hip. This shows our great campus. It shows people. It connects people to the UO.

Let’s continue to make great stuff like this.

Go Ducks. WTD

 

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#21 Mayhem from Allstate

The Mayhem Campaign from Allstate. Now that is some funny stuff. Memorability at its finest. I had asked a couple of my fraternity brothers about it and they listed off 10 different commercials. It’s that recognizable.

Is it good advertising? I’d say so. It gets the job done. But that’s where it ends. It doesn’t go any further than that. But we all need some comedy in our life. So here’s a commercial from the campaign.

#14 Patagonia’s Common Threads Initiative

Patagonia is taking sustainability (the green kind) to a new level. In their latest emailer, they encouraged consumers to not buy their product, but join in their newest campaign to help the environment. In their campaign, the “Common Threads Initiative,” they let consumers know that we are over using our resources and in order to sustain ourselves we must reduce, reuse, repair, and then recycle if we can’t do the others.

I think this is really sweet stuff, this is truly a company that is looking out for consumers and the environment before their own profits. This is what brands should strive to do.

Patagonia's Emailer from Ad Age Blog

More Reading
Ad Age Blog
Patagonia Common Threads Initiative

#10 Adidas adiZero Rose 2

I’ve seen this commercial a lot. And I think it’s sick! But does this actually help sales? Do consumers remember what the ad really was selling? I think that brands need to find a balance between story telling and remembering the product. I think this one does just enough to succeed.

Also, YAY!!!! for the NBA lockout being almost over. I can’t wait to have basketball back on Christmas

#8 “Eat Mor Chikin”

The cows from Chick-fil-A

I know that anyone who watches college football, especially during bowl season has seen these ads. And I think they are amazing! In case you don’t know. Chick-fil-A is a fast food restaurant that is located in the south. As you can tell they specialize and selling chicken products.

This campaign began in 1995 and has continued through the years. It features cows, who urge viewers to “eat mor chikin.” This cow campaign has permeated throughout the Chick-fil-A brand. They frequently had out stuffed animal cows with the “eat mor chikin” sign on.

This campaign is just good stuff

Chick-fil-A plush cow

More Links

Chick-fil-A History
EatMorChikin.com

#7 Oh, Benetton

I don’t know who thought this was a good idea. Benetton’s UnHate Ad Campaign. IT. IS. JUST. AWFUL. I give Benetton this. It has people talking about them. But what the hell does this have to do with sweaters? This campaign alienates people. It takes huge political figures and poses them kissing each other.

This is just not right.

I guess there really is no such thing as bad press.

#3 Apple Mac 1984 vs Droid Bionic 2011

So Today I want to talk about the famous 1984 Apple Mac ad and how the 2011 Droid Bionic Ad are so eerily similar. Both ads show products that are “ground breaking.” They are both about technology and both showcase a women in a position of power. These ads are so similar that there is no way that they are not related. The idea for the Droid commercial must have come from the Apple ad.

Here are the videos

Apple 1984

Droid 2011

So the question that comes up in my mind is whether or not this is an effective ad. And did the Droid ad have as much of an impact as the 1984 Ad. In my opinion, I don’t think that these are very effective ads. Without showing the newest product or having a significant Brand Identity, the consumer has no idea what to expect after seeing these ads. Because of Droids recent addition to the cell phone market, it had created almost no buzz. The only thing people thought about the commercial was that it was a trailer for a movie.

On the other hand, I think the 1984 Ad was successful because of the recent release of George Orwell’s 1984. This related the product to a recognizable brand and therefore cemented it in the consumer’s mind and allowed it to be something that was special.

Products need be aligned with something recognizable to create interest. Sci-Fi type scenes are so widely varied that they just blend back in the noise of life.