#22 The University of Oregon as a brand

In the fall of 2009, I started my college career at the University of Oregon. I was excited, scared and ready to take on everything that was going to happen. I chose Oregon because I saw how awesome a university it was. But one thing made me highly dissapointed in the university.

This.

I absolutely hate this ad. It seems so unprofessional, so lame. How do you inspire students to come to the university with this? I mean, it is somewhat inspiring, and has a great thought behind it. But it just wasn’t hip enough. It just didn’t fit the university.

Luckily, after a great football season, and the introduction of WTD or Win The Day. Oregon’s brand came together in this.

This is perfect. This inspires me. This is hip. This shows our great campus. It shows people. It connects people to the UO.

Let’s continue to make great stuff like this.

Go Ducks. WTD

 

#21 Mayhem from Allstate

The Mayhem Campaign from Allstate. Now that is some funny stuff. Memorability at its finest. I had asked a couple of my fraternity brothers about it and they listed off 10 different commercials. It’s that recognizable.

Is it good advertising? I’d say so. It gets the job done. But that’s where it ends. It doesn’t go any further than that. But we all need some comedy in our life. So here’s a commercial from the campaign.

#20 Beats by Dr. Dre

Wow, look at how much Beats by Dr. Dre has blown up. Founded in 2008 by rap artist Dr. Dre, these head phones are seen all over. I feel like I can’t walk anywhere without seeing them. That’s amazing because of how expensive they are. The over the ear headphones start at $200.

It’s crazy how this brand exploded. It’s because of Dr. Dre’s name.

When brands cooperate on a product, one of them can become overshadowed. Beats has accompanied with HP computers and that is a good partnership. Both brands are prominent enough that they don’t over power each other.

Check out this video

Beats Audio totally overpowers HTC. When I first saw this commercial, all I could think about was the Beats in ear headphones. I didn’t even realize it was a commercial for a new phone. In these circumstances, the partnership is completely dominated by one brand and the other is ignored. It’s dangerous for a brand to be in these partnerships. It just nullifies all the work done to create your brand.

#14 Patagonia’s Common Threads Initiative

Patagonia is taking sustainability (the green kind) to a new level. In their latest emailer, they encouraged consumers to not buy their product, but join in their newest campaign to help the environment. In their campaign, the “Common Threads Initiative,” they let consumers know that we are over using our resources and in order to sustain ourselves we must reduce, reuse, repair, and then recycle if we can’t do the others.

I think this is really sweet stuff, this is truly a company that is looking out for consumers and the environment before their own profits. This is what brands should strive to do.

Patagonia's Emailer from Ad Age Blog

More Reading
Ad Age Blog
Patagonia Common Threads Initiative

#11 People as Brands

It’s interesting how people brand themselves. How they create their persona, for the public eye. It’s most often seen with athletes but it is important for everyone to brand their self. I decided to look at three basketball players (yes I’m still thinking about basketball) and look how they branded themselves based on their website.

1) Kobe Bryant www.kb24.com
Ok, so first of all, his URL is a way for him to make himself be seen post-rape accusations. Once getting on the site, it is really elegant and simple. His background is black snake skin, which reminds people of his self given nick name of black mamba. After exploring the blog, you find out that it is a lot of PR material, blog posts, and news about Kobe’s Basketball Academy. Overall, I like the design and feel of the page, but the content leaves something to be desired.

2) LeBron James www.lebronjames.com
First thing I noticed about this website was the cartoon caricatures of Lebron himself. The website also shows his athletic training, nutrition, bio, lifestyle, fashion and music. I really like this because it creates a bond between Lebron and his fans. It really brings his image down to earth. Overall, his page rocks. I liked Lebron before this, but after I loved Lebron.

3) Derrick Rose www.drosehoops.com
This page looks like a blog. I feel like it may even be one of the default layouts on WordPress. It looks like it could be maintained by Derrick Rose himself, but after reading the posts, it’s clear that he doesn’t. Unless he refers to himself in the third person in writing. Overall, the design lacks professionalism, and the content is mediocre.

After this I’ve realized that creating a website is all about showing your personality. Show what you do, but make sure your personality shines through.

#10 Adidas adiZero Rose 2

I’ve seen this commercial a lot. And I think it’s sick! But does this actually help sales? Do consumers remember what the ad really was selling? I think that brands need to find a balance between story telling and remembering the product. I think this one does just enough to succeed.

Also, YAY!!!! for the NBA lockout being almost over. I can’t wait to have basketball back on Christmas

#9 Coca Cola Artic Home Campaign

Coca-Cola's White Artic Cans featuring Polar Bears

This Holiday Season, Coca Cola is releasing white cans to help raise awareness for the polar bears. They wanted to help the polar bears which are their iconic holiday symbol.

This is very similar to the Honey Bees campaign done by Haagen Daazs. These brands took an interest in an animal and a problem that affected them because they had aligned their brands with that animal.

In addition to turning the cans white, Coca Cola has teamed up with WWF to donate $3 million dollars. They have also asked their consumers to text $1 donations to help join the cause.

I like that this brand is helping out. But I’m not sure it’s doing enough. Just turning your iconic cans white isn’t doing much. When I first saw them, I had thought they were diet cans, or something like that.

As this campaign evolves, we will see if the awareness for polar bears increases.

More info:
Coca-Cola Press Center

#8 “Eat Mor Chikin”

The cows from Chick-fil-A

I know that anyone who watches college football, especially during bowl season has seen these ads. And I think they are amazing! In case you don’t know. Chick-fil-A is a fast food restaurant that is located in the south. As you can tell they specialize and selling chicken products.

This campaign began in 1995 and has continued through the years. It features cows, who urge viewers to “eat mor chikin.” This cow campaign has permeated throughout the Chick-fil-A brand. They frequently had out stuffed animal cows with the “eat mor chikin” sign on.

This campaign is just good stuff

Chick-fil-A plush cow

More Links

Chick-fil-A History
EatMorChikin.com

#7 Oh, Benetton

I don’t know who thought this was a good idea. Benetton’s UnHate Ad Campaign. IT. IS. JUST. AWFUL. I give Benetton this. It has people talking about them. But what the hell does this have to do with sweaters? This campaign alienates people. It takes huge political figures and poses them kissing each other.

This is just not right.

I guess there really is no such thing as bad press.