#14 Patagonia’s Common Threads Initiative

Patagonia is taking sustainability (the green kind) to a new level. In their latest emailer, they encouraged consumers to not buy their product, but join in their newest campaign to help the environment. In their campaign, the “Common Threads Initiative,” they let consumers know that we are over using our resources and in order to sustain ourselves we must reduce, reuse, repair, and then recycle if we can’t do the others.

I think this is really sweet stuff, this is truly a company that is looking out for consumers and the environment before their own profits. This is what brands should strive to do.

Patagonia's Emailer from Ad Age Blog

More Reading
Ad Age Blog
Patagonia Common Threads Initiative

#13 A little inspiration

So I think I’ve decided I want to be a creative. Don’t get me wrong, that’s not the only thing I wanna do, but it’s my main goal. I feel like I have the skills and experience to oversee things, to work with consumers and to do the research. But being creative is something that I think I could do well, with some time to mature of course. So when I was stumbling over the summer, I found and saved this. I thought it was really neat and it has helped me to stay focused. I hope it helps other creative hopefuls!

#12 Six Amazing things from Tracy Wong

I recently had the opportunity to hear Tracy Wong from Wong, Doody, Crandall, Weiner talk. He came to my class and talked to us about his 6 tips for the advertising field. Here they are:

6) Your Ego is a problem.
Don’t be an asshole. Let Go, You are not your ideas. The Ego hides opportunity, and blocks ideas.

5) A great idea is 99% strategy.

4) Listen to the client

3)Embrace Compromise

2) Engage in the democracy of ideas.
We>Me. There’s no “I” in team but there is in prick. Anything is possible as long as no one cares who gets the credit.

1) Love your client like you love your dog.
Listening Creates trust which kills fear.

WDCW is the creator of the ESPN Gameday commercials, worked for Tully’s and has worked on Old School the movie.

I really enjoy the work that WDCW does and hope to someday contribute to the success of WDCW.

#11 People as Brands

It’s interesting how people brand themselves. How they create their persona, for the public eye. It’s most often seen with athletes but it is important for everyone to brand their self. I decided to look at three basketball players (yes I’m still thinking about basketball) and look how they branded themselves based on their website.

1) Kobe Bryant www.kb24.com
Ok, so first of all, his URL is a way for him to make himself be seen post-rape accusations. Once getting on the site, it is really elegant and simple. His background is black snake skin, which reminds people of his self given nick name of black mamba. After exploring the blog, you find out that it is a lot of PR material, blog posts, and news about Kobe’s Basketball Academy. Overall, I like the design and feel of the page, but the content leaves something to be desired.

2) LeBron James www.lebronjames.com
First thing I noticed about this website was the cartoon caricatures of Lebron himself. The website also shows his athletic training, nutrition, bio, lifestyle, fashion and music. I really like this because it creates a bond between Lebron and his fans. It really brings his image down to earth. Overall, his page rocks. I liked Lebron before this, but after I loved Lebron.

3) Derrick Rose www.drosehoops.com
This page looks like a blog. I feel like it may even be one of the default layouts on WordPress. It looks like it could be maintained by Derrick Rose himself, but after reading the posts, it’s clear that he doesn’t. Unless he refers to himself in the third person in writing. Overall, the design lacks professionalism, and the content is mediocre.

After this I’ve realized that creating a website is all about showing your personality. Show what you do, but make sure your personality shines through.

#10 Adidas adiZero Rose 2

I’ve seen this commercial a lot. And I think it’s sick! But does this actually help sales? Do consumers remember what the ad really was selling? I think that brands need to find a balance between story telling and remembering the product. I think this one does just enough to succeed.

Also, YAY!!!! for the NBA lockout being almost over. I can’t wait to have basketball back on Christmas

#9 Coca Cola Artic Home Campaign

Coca-Cola's White Artic Cans featuring Polar Bears

This Holiday Season, Coca Cola is releasing white cans to help raise awareness for the polar bears. They wanted to help the polar bears which are their iconic holiday symbol.

This is very similar to the Honey Bees campaign done by Haagen Daazs. These brands took an interest in an animal and a problem that affected them because they had aligned their brands with that animal.

In addition to turning the cans white, Coca Cola has teamed up with WWF to donate $3 million dollars. They have also asked their consumers to text $1 donations to help join the cause.

I like that this brand is helping out. But I’m not sure it’s doing enough. Just turning your iconic cans white isn’t doing much. When I first saw them, I had thought they were diet cans, or something like that.

As this campaign evolves, we will see if the awareness for polar bears increases.

More info:
Coca-Cola Press Center

#8 “Eat Mor Chikin”

The cows from Chick-fil-A

I know that anyone who watches college football, especially during bowl season has seen these ads. And I think they are amazing! In case you don’t know. Chick-fil-A is a fast food restaurant that is located in the south. As you can tell they specialize and selling chicken products.

This campaign began in 1995 and has continued through the years. It features cows, who urge viewers to “eat mor chikin.” This cow campaign has permeated throughout the Chick-fil-A brand. They frequently had out stuffed animal cows with the “eat mor chikin” sign on.

This campaign is just good stuff

Chick-fil-A plush cow

More Links

Chick-fil-A History
EatMorChikin.com

#7 Oh, Benetton

I don’t know who thought this was a good idea. Benetton’s UnHate Ad Campaign. IT. IS. JUST. AWFUL. I give Benetton this. It has people talking about them. But what the hell does this have to do with sweaters? This campaign alienates people. It takes huge political figures and poses them kissing each other.

This is just not right.

I guess there really is no such thing as bad press.

#6 Sustainability

Sustainability means one of two things when talking about brand thinking.

1) SUSTAINABILITY as environmentalism. When people talk about brands that are “green,” they are talking about sustainable brands. Brands that can sustain themselves and help the environment. This is something that has gained a lot of importance in the past couple of years with the growth of the movement of environmentalism. I think that this is something that is important. However, I’m curious about whether or not thisĀ  is a fad. I believe that we will eventually have less and less importance attributed to it, though this may come because it will become the norm.

2) SUSTAINABILITY as brand longevity. More recently, people have started to talk about sustainable brands as brands that will last throughout the changes. These brands are important because they are culture conscience and ever changing. These brands are like people. They have their base personalities, but can adapt and change to the situation and circumstances that come up. However, these brands need to have their personalities solidified before they can begin to adapt to situations otherwise they risk not being identifiable.

 

Just a heads up. When I talk about sustainability, I think about definition 2.