Patagonia is taking sustainability (the green kind) to a new level. In their latest emailer, they encouraged consumers to not buy their product, but join in their newest campaign to help the environment. In their campaign, the “Common Threads Initiative,” they let consumers know that we are over using our resources and in order to sustain ourselves we must reduce, reuse, repair, and then recycle if we can’t do the others.
I think this is really sweet stuff, this is truly a company that is looking out for consumers and the environment before their own profits. This is what brands should strive to do.