#12 Six Amazing things from Tracy Wong

I recently had the opportunity to hear Tracy Wong from Wong, Doody, Crandall, Weiner talk. He came to my class and talked to us about his 6 tips for the advertising field. Here they are:

6) Your Ego is a problem.
Don’t be an asshole. Let Go, You are not your ideas. The Ego hides opportunity, and blocks ideas.

5) A great idea is 99% strategy.

4) Listen to the client

3)Embrace Compromise

2) Engage in the democracy of ideas.
We>Me. There’s no “I” in team but there is in prick. Anything is possible as long as no one cares who gets the credit.

1) Love your client like you love your dog.
Listening Creates trust which kills fear.

WDCW is the creator of the ESPN Gameday commercials, worked for Tully’s and has worked on Old School the movie.

I really enjoy the work that WDCW does and hope to someday contribute to the success of WDCW.

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